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Ballarat to be ‘saturated’ with ads in bid to stop violence against women after spate of deaths


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Victorian premier Jacinta Allan announces Australia’s first ‘saturation model’ after family violence prevention package unveiled

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Ballarat will be “saturated” in messaging to change the attitudes that drive violence against women in the wake of three killings.

Victoria’s premier, Jacinta Allan, announced Australia’s first “saturation model” to prevent the increasing scourge of domestic violence on Friday. It would include a widespread advertising campaign and the use of “influencers”, and was pitched as a four-year model to be tested in the regional city before being scaled up across the state.

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Continue reading…Victorian premier Jacinta Allan announces Australia’s first ‘saturation model’ after family violence prevention package unveiledFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastBallarat will be “saturated” in messaging to change the attitudes that drive violence against women in the wake of three killings.Victoria’s premier, Jacinta Allan, announced Australia’s first “saturation model” to prevent the increasing scourge of domestic violence on Friday. It would include a widespread advertising campaign and the use of “influencers”, and was pitched as a four-year model to be tested in the regional city before being scaled up across the state.Sign up for Guardian Australia’s free morning and afternoon email newsletters for your daily news roundup Continue reading…