Volunteers in the ‘Sweetheart City’ re-mail tens of thousands of cards with holiday-appropriate postmark each year
Every year, tens of thousands of people from around the world route their Valentine’s Day cards to the northern Colorado city of Loveland – known as the “Sweetheart City” – to get a special inscription and the coveted Loveland postmark. The re-mailing tradition has been going on for nearly 80 years and is the largest of its kind in the world, according to Mindy McCloughan, president and CEO of the Loveland Chamber of Commerce.
At its height, program volunteers processed more than 300,000 pieces of mail each year. That number dropped to 100,000-125,000 as people turned to email and social media messaging.
Continue reading…Volunteers in the ‘Sweetheart City’ re-mail tens of thousands of cards with holiday-appropriate postmark each yearEvery year, tens of thousands of people from around the world route their Valentine’s Day cards to the northern Colorado city of Loveland – known as the “Sweetheart City” – to get a special inscription and the coveted Loveland postmark. The re-mailing tradition has been going on for nearly 80 years and is the largest of its kind in the world, according to Mindy McCloughan, president and CEO of the Loveland Chamber of Commerce.At its height, program volunteers processed more than 300,000 pieces of mail each year. That number dropped to 100,000-125,000 as people turned to email and social media messaging. Continue reading…