Researchers find promotions encouraging women to take charge of their health could lead to overdiagnosis and unnecessary treatment
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Corporations are co-opting feminist messages around women’s wellbeing to promote useless health tests and treatments, an analysis by Australian researchers has found.
Published in the British Medical Journal on Thursday, the paper describes how these marketing messages echo those historically used to promote harmful products like tobacco and alcohol to women.
Continue reading…Researchers find promotions encouraging women to take charge of their health could lead to overdiagnosis and unnecessary treatmentGet our morning and afternoon news emails, free app or daily news podcastCorporations are co-opting feminist messages around women’s wellbeing to promote useless health tests and treatments, an analysis by Australian researchers has found.Published in the British Medical Journal on Thursday, the paper describes how these marketing messages echo those historically used to promote harmful products like tobacco and alcohol to women.Sign up for Guardian Australia’s free morning and afternoon email newsletters for your daily news roundup Continue reading…