New signage seen on 10 stores during trial sparks online backlash from customers
A trial rebrand by newsagent chain WH Smith has prompted a backlash, with customers comparing the new signage to the NHS logo.
Ten shops in England, including branches in in Preston and York, now have a sign that reads “WHS” instead of the retailer’s full name.
Continue reading…New signage seen on 10 stores during trial sparks online backlash from customersA trial rebrand by newsagent chain WH Smith has prompted a backlash, with customers comparing the new signage to the NHS logo.Ten shops in England, including branches in in Preston and York, now have a sign that reads “WHS” instead of the retailer’s full name. Continue reading…