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Elon Musk reportedly forced Twitter algorithm to boost his tweets after Super Bowl flop


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A tweet from Joe Biden got triple the impressions than Musk’s game time post, sending engineers scrambling to boost their boss

Twitter CEO Elon Musk rallied a team of roughly 80 engineers to reconfigure the platform’s algorithm so his tweets would be more widely viewed, tech news site Platformer has reported.

A disgruntled Musk called for an emergency effort after a tweet he sent during Sunday’s Super Bowl game failed to achieve as much engagement as a tweet from Joe Biden, interviews and internal documents reviewed by Platformer have revealed.

Continue reading…A tweet from Joe Biden got triple the impressions than Musk’s game time post, sending engineers scrambling to boost their bossTwitter CEO Elon Musk rallied a team of roughly 80 engineers to reconfigure the platform’s algorithm so his tweets would be more widely viewed, tech news site Platformer has reported.A disgruntled Musk called for an emergency effort after a tweet he sent during Sunday’s Super Bowl game failed to achieve as much engagement as a tweet from Joe Biden, interviews and internal documents reviewed by Platformer have revealed. Continue reading…