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Facebook ads opposing a ban on vaping in Australia failed to disclose tobacco company backing


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Meta says it removed ads for failing to state they were sponsored by an initiative of British American Tobacco Australia

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A pro-vaping lobby group has run a series of advertisements targeting those over 18 without disclosing the ads were sponsored by big tobacco, despite Facebook requiring groups advertising political or social issues to disclose who paid for the ad.

An initiative of British American Tobacco Australia, “Responsible Vaping Australia” emerged in November, and on Facebook describes itself as an “education research centre”. It claims to represent retailers who want to sell vapes responsibly.

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Continue reading…Meta says it removed ads for failing to state they were sponsored by an initiative of British American Tobacco AustraliaGet our morning and afternoon news emails, free app or daily news podcastA pro-vaping lobby group has run a series of advertisements targeting those over 18 without disclosing the ads were sponsored by big tobacco, despite Facebook requiring groups advertising political or social issues to disclose who paid for the ad.An initiative of British American Tobacco Australia, “Responsible Vaping Australia” emerged in November, and on Facebook describes itself as an “education research centre”. It claims to represent retailers who want to sell vapes responsibly.Sign up for a weekly email featuring our best reads Continue reading…