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Selling curries to India: Japan exports popular restaurant chain


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CoCo Ichibanya hopes locals will approve of its signature hot dishes as it opens near Delhi

It sounds like the culinary equivalent of coals to Newcastle. But a popular Japanese restaurant chain is banking on diners in India to acquire a taste for its signature dish: curry.

CoCo Ichibanya, which has become a staple of the Japanese budget dining scene since it opened its first outlet in 1978, this week launched its first restaurant in India, near Delhi.

Continue reading…CoCo Ichibanya hopes locals will approve of its signature hot dishes as it opens near DelhiIt sounds like the culinary equivalent of coals to Newcastle. But a popular Japanese restaurant chain is banking on diners in India to acquire a taste for its signature dish: curry.CoCo Ichibanya, which has become a staple of the Japanese budget dining scene since it opened its first outlet in 1978, this week launched its first restaurant in India, near Delhi. Continue reading…